May 5, 2024
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3 Up-and-Coming appeal brands to Watch: Eva NYC, Soo AE as well as note Cosmetics

keep an eye out for ’em!
Yesterday I went to something called Generation appeal San Francisco, a.k.a. #GenBeauty SF, a beauty/makeup/skin care convention for product pros as well as part-time makeup luvuhs. It was sponsored by Ipsy, Michelle Phan’s membership box company.

There were booths staffed by the bigger brands, like MAC as well as Benefit, however there were likewise some great up-and-coming lines, as well as right here are three — one hair care, one skin care as well as a makeup line — to keep on your radar.

REKLAMA

Eva nyc Mane Tamer
Eva NYC

Who they are: Eva nyc is an affordable, cruelty-free hair care as well as hair styling tool brand from Brooklyn, new Yorrrrrk! They’ve been around considering that 2012, however they’re expanding, as well as they’re all about great costs on professional-caliber products with pizzazz.

There’s great deals of pink in their packaging to target all the girly women available (like moi!).

You understand I’m a sucker for adorable pink bottles. These remind me a bit of Soap & Glory…but less cheeky.

REKLAMA

Mačky a make-up mikiny?

42 dolárov

Nakupuj teraz

Where to discover them: Ulta, Costco, CVS, metropolitan Outfitters as well as Anthropologie, although I haven’t seem them at a few of those locations lately, so I believe they may only be brought at choose places for now.

What to try: Their $11.99 freshen Up dry Shampoo (which is currently on sale at Ulta for $8.99) is a bestseller of theirs. It’s understood for leaving behind absolutely no residue, not even on the darkest strands.

Their hardcore fans likewise like the Mane Magic 10-in-1 primer ($11.99); as well as their all-purpose primer, which detangles, nourishes, strengthens, softens, cuts drying time, adds shine, reduces frizz as well as protects against thermal, environmental as well as UV damage.

Their deep-conditioning therapy Session Hair Mask ($11.99) is likewise a huge seller.

Eva nyc Up All Night
Eva nyc handbag best Hair
Eva nyc clean It Up Shampoo
Ďalšie…

Soo AE K-Beauty SkinC care
Soo AE

Who they are: Soo AE is a affordable Korean appeal as well as skin care line from new York, as well as they have a large variety of skin care products offered on their web site — cleansers, creams, the whole kit-and-caboodle.

Their incredibly fans like their super-affordable masks, which variety from $3-5 per packet. whatever in the line is paraben-free, as well as they like hyaluronic acid.

Where to discover them: Their website, Ulta, Target as well as Walmart.

What to try: The bestselling product ideal now is their Charcoal Mask for brightening as well as smoothing skin, however I’m truly curious about their moisturizing Donkey Milk Skin Gel Mask, which has salmon egg extract (!) and, yes, milk from actual donkeys (why donkeys?!).

I’m likewise thinking about — however kinda grossed out by! — their Snail Mask.

Soo Ae Purifying Black Charcoal Mask
Soo AE Cleansing Foam
Soo AE Masks
Ďalšie…

Some beautiful, natural shades!
NOTE Cosmetics

Who they are: European brand note Cosmetics has a full-featured line of vegan, cruelty- as well as paraben-free makeup now offered in the us as of 2016, as well as they’re all about affordable luxe.

Prices variety from $7.99 for a single powder eyeshadow to $17.99 for a baked blush.

Their colors tend toward wearable as well as natural-looking, so nothing outrageously cray or cutting edge (think Bobbi Brown), however there are some quite deep purples as well as blues among the eyeshadows for gals who like to play.

Where to discover them: They’re currently offered on the internet only at Ulta as well as with the note website.

REKLAMA

What to try: Their Terracotta Bronzers ($17.99) are their present bestsellers, as well as they have a silky structure as well as a luminous finish.

A few of the note Cosmetics Bronzers as well as Blushes
The Terracotta Bronzers are their top, a lot of in-demand products
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Karen

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